“Without a doubt, the Perfumed Plume Awards™ can look forward to a bright 3rd year. The awards shine a spotlight on gifted writers whose brilliant story-telling abilities inspire the consumer to a new-found appreciation of fragrance in all its many facets,” comments Westly Morris, Senior Vice President - Fine Fragrance at MANE and founding sponsor.
Jamie Matusow, Editor-in-Chief of Beauty Packaging, considers the Perfumed Plume Awards a new and innovative approach to entice consumers to the fragrance counter. The awards challenge the creative story-telling skills of writers to capture the very essence of scent in all its many facets. “Beauty Packaging’s publisher Jay Gorga and I are pleased to support this wonderful initiative.”
The Perfumed Plume Awards™ for Fragrance Journalism, now in its 3rd year, is an independent recognition of creative storytelling that engages and educates the consumer on the art and craft of fragrance. It celebrates stories that give the reader an inside view of the cultural, historical and personal approaches to fragrance design and what it takes to create an evocative scent. Stories that illuminate why some fragrances can instantly evoke memories of a person, time or place.
The Perfumed Plume Awards™ specifically targets the many talented writers and visualists who bring to life the craft, the inspiration, the emotion and the sensory journey that are at the heart of fragrance creation, quickly becoming an annual, iconic symbol of media excellence that will positively impact the fragrance category. The Awards provide a new way to create a broader awareness & appreciation for fragrance through high quality, informative, enlightening and of course entertaining storytelling.
plume (ploōm) noun:
A long cloud of smoke or vapor resembling a feather as it spreads from its point of origin.